With 10+ years of hybrid experience, I help craft visual narratives, digital experiences and future visions that place a holistic brand at the heart of the business. My work is rooted in strategic imagination, where I draw insights from nature, behaviours, culture, and tech to create new realities and a distinctive visual world.
This mindset inspired me to also design brands for systemic change, using signals, scenarios, and stories to explore future-ready possibilities, then design prototypes around them to inform brand strategy, innovation direction, and tangible solutions for complex problems.
I design with awareness, constantly reflecting on how ideas form, evolve, and influence action. For me, design is both a process and a point of view: understanding the “why”, building new from practical with the imaginative, and shaping systems that can learn, adapt, and grow.
I get most excited when I observe, catalogue, and synthesise patterns—drawing on the wisdom of nature and the human cultural relationships around us. This helps me make sense of complexity and translate it into insights, toolkits, and playful possibilities.
I listen before I build, giving space and time to sense what’s already present, whether it’s the people, the tensions or the possibilities. From there, team alignment emerges naturally, grounded in trust and collective understanding.
Select Expertises
Design Strategy
Experience Design
Web Design
UI/UX
Innovation Design
Service Design
Facilitation & Workshop
Concept Development
Art Direction
Campaigns
Print & Editorial
Packaging Design
If this resonates, I’d love to hear from you!